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How to create a strong call-to-action for your website

The call-to-action (CTA) is the thing that drives your website traffic to where you want them to go. Without a strong CTA, your website will not be living up to its full potential.

In this video, I show you the process that I go through to come up with a great CTA, and then implement it on my site.

18 Responses to How to create a strong call-to-action for your website

  • Royce says:

    I see you share interesting things here, you can earn some extra money, your blog
    has big potential, for the monetizing method, just type in google – K2 advices how to monetize a

  • Gary Owen says:

    There is a saying people will visit your Site 5 times prior to a purchase but you will get impulse buying and a clear call to action may be a buy it now button.

    I feel it is very important to get their email address and give them something free for it, this can be an ebook and in the ebook you can place links back to your call to action.

      • Mirailde says:

        Wow thats a cool question, I think it is posibsle, but it would not be easy to do, never thought about installing wordpress on a flash drive, at a minimum you would need the right kind of environment on the drive. U3 might be a possibility, I know I can output on U3 but providing the test environment that is a different story, this requires some additional thought,

  • mike bradley says:

    Just watched your CTA video. I’m just getting started in this business of web design/development. It’s really the CONTENT and the desired action that should drive the design isn’t it?

    I’ve been trying to design a site for my church and then take it to them and ask what they want the site to say and do, but I’ve been going at it backwards haven’t I?

    Thanks for the video. It made me figure out why I’ve been floundering.


    • You hit the nail on the head, Mike! I’m gonna be launching a training tonight about how to work with your web design clients; be sure to take a look. I think you’ll really like it.

  • Kim says:

    This was great! Are you saying that you might put too much on the websites so that the focus is lost. That you should choose what is most important and focus on that! I maybe work too much with the images on the page….
    Thanks again Zach!

      • Reden says:

        I was going out for a special failmy meal to a restaurant I had never been to before and needed a cab home. I phoned a firm local to the restaurant and got a very high price: a360. So I searched for taxis on Google and came to Cabmania. This was a much better way to do it I was given several options by competing taxi firms, one of whom, Skyport Cars, quoted half the price of the local firm. I was so amazed I rang Skyport up to confirm the price, they did so, so I went straight back to Cabmania and booked myself in. The taxi arrived on time and delivered us perfectly, so I was delighted to recommend Skyport to other Cabmania users.Mr. P. B.

  • Jack Eisenberg says:

    I’m about to watch the video, but noticed a small typo in your opening paragraph. You said “and THEM implement”, instead of “and THEN implement”.

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